The Extraco Banks Blog | In Case You Missed It

Michelle Dean and Jon Passavant led Extraco’s March Bank & Brews attendees through the first section of the Marketing Skills Toolkit. From establishing brand purpose, to defining target customers, and creating brand and value propositions, the toolkit has all you need to get started on a great marketing plan.

The November edition of our Bank & Brews virtual workshop series was all about Digital Marketing in the era of COVID-19 and beyond. The workshop was led by Gordon Law, President of Swimming Duck, a marketing agency based out of Dallas. Gordon is also a professor at SMU where he teaches marketing and digital media. He has over 40 years of marketing and advertising experience and is a great friend of Extraco Banks. We were thrilled to have him lead our final virtual workshop of 2020.

We want to share our expertise and knowledge about the lifecycle of an employee – from hiring to firing – with you. Below is a recap of our October Bank & Brews workshops focused on four aspects of human resources which are vital to a business (and improving the bottom line): hiring, building, coaching & disciplining employees. Make sure to download the templates from each workshop!

The importance of well-organized business finances cannot be overstated. Keeping accurate and well-organized financial data is critical for knowing the status of your business, tax season, and especially when seeking financing.

Partnerships can create unique development opportunities for businesses. Whether they are simple relationships or complex ventures, well-executed partnerships can strengthen any size of business.

Tim Holtkamp, Small Business Development Center advisor, led our July Bank & Brews workshop and spoke about the latest emergency relief funding updates, his predictions for the future of small businesses and advice for local business owners.

Finding and hiring awesome talent is difficult. Designing the processes, finding and interviewing candidates may take time and effort, but is sure to pay off in the long-term. These are they ways that Extraco Banks has mastered the hiring process.

October is National Women’s Small Business Month commemorating the signing of the Women’s Business Ownership Act of 1988.

By: Sam Brown and Fiona Bond If you’re in the business world here in Waco, you’ve likely seen how many networking opportunities occur each month. It seems like there is an event every day! Whether you

Every business owner has probably heard of a mission statement, but have you heard of Mission Marketing? August’s Bank & Brews workshop was all about just that— integrating your company’s values, goals and mission into your brand and marketing strategy.