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Bank & Brews Waco | Utilizing Google Web Tools in Your Small Business Marketing Strategy

Take a deep dive into some of the essential (and free) Google website tools that all businesses should be utilizing. For our August Bank & Brews workshop, Extraco’s own Digital Marketing Specialist, Carina Yebra, walked attendees through what she considers to be essential, and often underutilized, tools for all businesses– Google Analytics, Google Tag Manager, Google Search Console, and Google My Business. 

ICYMI– Bank & Brews Waco | A Deep Dive into Google Analytics

After wrapping up a three-part series around the Startup Waco and Public Improvement District Marketing Skills Toolkit, we thought it was time to take a deep dive into some of the essential tools that all businesses should be utilizing. For our June Bank & Brews workshop, Extraco’s own Digital Marketing Specialist, Carina Yebra, walked attendees through what she considers to be an essential, and often underutilized, tool for all businesses– Google Analytics. 

ICYMI: November Bank & Brews | Digital Marketing 101

The November edition of our Bank & Brews virtual workshop series was all about Digital Marketing in the era of COVID-19 and beyond. The workshop was led by Gordon Law, President of Swimming Duck, a marketing agency based out of Dallas. Gordon is also a professor at SMU where he teaches marketing and digital media. He has over 40 years of marketing and advertising experience and is a great friend of Extraco Banks. We were thrilled to have him lead our final virtual workshop of 2020. 

118 Years Strong

Read our Extraco Week recap blog highlighting the festitivies we had across our branches to celebrate 118 years in business!

Five Things Your Small Business Should Know About Branding

Branding is a powerful tool that can make or break your small business. Building a strong brand requires an understanding of what your business stands for and why you are in business. Read more from Sidekick Creative Agency about branding from your business.

Does Being Frugal Make You Feel Richer?

It's easy to rationalize why frugality makes sense today. We’re seeing higher prices at the pumps, the grocery stores, and everywhere else. When costs climb, it’s time to focus on the things that truly matter and identify those that could wait a bit longer.

How to Prepare for Hurricanes and Other Natural Disasters

No one knows when a natural disaster will strike. That is why preparing for anything coming your way is essential. Hurricanes, earthquakes, tornados, wildfires, sinkholes, hailstorms, and drought can all cause severe damage to your home and property. In this blog post, we will discuss how to prepare for natural disasters so that you can stay safe during storms!

The Magic of Compounding Interest: How It Can Supercharge Your Savings

When most people think of compounding interest, credit cards, mortgages, and personal loans come to mind. Whether your goal is to build your net worth or save for retirement, compounding interest is a powerful tool to supercharge your savings, allowing your money to work harder for you.

The New Normal: How the Gig Economy Highlights the Need for Emergency Savings

As a gig worker, you must wear many hats and take on more responsibilities than you might as a traditional employee. This kind of work provides several advantages, including more freedom and flexibility to structure your work in a way that aligns with your preferences. However, there are a few caveats, mainly regarding financial stability.

7 Ways to Save Big on Your Thanksgiving Meal

Thanksgiving is almost here. Turkey, cranberry sauce, stuffing, and an assortment of other dishes and desserts are on everyone's mind and menu, as well as the number of guests you plan to serve. For some, this might mean hosting a small number of guests, but for a larger gathering, you could have several. This can lead to another pressing issue: how to host a Thanksgiving meal that won't break your budget, despite currently higher prices.

How to Inspire Employee Health with Office Wellness Programs


2023 is off to a good start, but as with the beginning of any year, now is the time when most people are focused on New Year’s resolutions. Resolutions vary by person but often center around money and health. For that reason, you can better encourage your employees with the help of an employee health and office wellness program.

How Can You Save Money With Home Insurance?

Need home insurance but could use some help figuring out where to start? We can help! Homeowner's insurance is essential to protecting your home and property. Your home is your biggest investment. So, you'll want to ensure it is well-protected should something happen that causes damage or liability concerns. And homeowner's insurance protects your home against loss or damage.

What is Positive Pay?

Positive Pay is an automated cash management system that helps eliminate the risk of losing money from fraudulent checks. We use this system to coordinate financial payment security efforts with your business; this allows your business to monitor payments and ensure that only your payee receives the approved funds. If we receive a check that doesn't match your Positive Pay file, we will contact you to verify payment details before honoring it.

ICYMI– Bank & Brews Temple | Business Plans

A solid business plan is essential for all businesses. Jason Ehler of the Small Business Development Center and Brian Reinhardt of Extraco hosted a great session on what to include in your business plan (as well as what NOT to include), how often to revisit your plan after the COVID-19 pandemic, and resources that all business-owners should be utilizing.

Your Complete Moving Checklist

There is so much to do when you’re getting ready to move — especially if you’re moving to a new city. This checklist won’t reduce your to-do list, but it can make it easier to avoid forgetting important tasks.