Resources

Extraco Banks Announces Leadership Transition in Waco Commercial Lending Division

Extraco Banks proudly announces the retirement of long-time executive Mark Reynolds, Regional President of Commercial Lending for the North Region, after 28 years of dedicated service. As part of a strategic leadership transition, Tammy Richards has been named as his successor, continuing the bank’s strong legacy of relationship-driven commercial banking.

ICYMI– Bank & Brews Waco | A Deep Dive into Google Analytics

After wrapping up a three-part series around the Startup Waco and Public Improvement District Marketing Skills Toolkit, we thought it was time to take a deep dive into some of the essential tools that all businesses should be utilizing. For our June Bank & Brews workshop, Extraco’s own Digital Marketing Specialist, Carina Yebra, walked attendees through what she considers to be an essential, and often underutilized, tool for all businesses– Google Analytics.

ICYMI— Celebrating Waco Women: A Power-Hour Panel on Female Entrepreneurs

October is National Women’s Small Business Month commemorating the signing of the Women’s Business Ownership Act of 1988.

Bank & Brews Waco | Utilizing Google Web Tools in Your Small Business Marketing Strategy

Take a deep dive into some of the essential (and free) Google website tools that all businesses should be utilizing. For our August Bank & Brews workshop, Extraco’s own Digital Marketing Specialist, Carina Yebra, walked attendees through what she considers to be essential, and often underutilized, tools for all businesses– Google Analytics, Google Tag Manager, Google Search Console, and Google My Business.

ICYMI— Bank & Brews | Marketing Skills: Leveling the Playing Field

Part two of the series was led by Startup Waco’s Jon Passavant. In his mentorship of business owners, he often sees the same issues arise. Entrepreneurs often struggle to determine the fundamentals of their business, such as goals, purpose, and identity.

ICYMI— Bank & Brews | Marketing Skills: Keeping Things on Track

Part three of the series was led by Startup Waco’s Jon Passavant and covered some of the topics from Section 3 of the Marketing Skills Toolkit– Keeping Things on Track.

ICYMI—Meaningful Networking: Building and Fostering Genuine Connections

By: Sam Brown and Fiona Bond

ICYMI— The Ultimate Bizkill: Top 3 things that can derail your business plan

By: Mark Reynolds & Tim Holtkamp

ICYMI— Recap of March’s Bank & Brews – Don’t Quit Your Day Job…Yet

By: Sam Brown

Extraco Banks Purchases Building for New Gatesville Location

Extraco Banks purchased the former Texas First State Bank location in Gatesville at 2501 Texas 36 with the intention of moving its Gatesville banking operation to this site in late fall 2023. Previously, Extraco had purchased land located along US Hwy 84 with the intention of building a new branch.

ICYMI— Mission Marketing: Integrating Your Mission into Branding & Marketing Strategies

Every business owner has probably heard of a mission statement, but have you heard of Mission Marketing? August’s Bank & Brews workshop was all about just that— integrating your company’s values, goals and mission into your brand and marketing strategy.

ICYMI— The Human Resource Lifecycle of a Business

By: Alex Eichenberg, Liz Barton & DJ Snyder

ICYMI– Building and Facilitating Business Partnerships

Partnerships can create unique development opportunities for businesses. Whether they are simple relationships or complex ventures, well-executed partnerships can strengthen any size of business.

New to the Area? Here’s How to Feel at Home

Whether you moved here for a new job, school, a partner, or just because you needed a break from the big city, Extraco has some tips to help you get acclimated to your new hometown.

7 Festive Ways to Save Money Christmas Shopping

It’s that time of year again, and if you haven’t started your Christmas shopping yet, now is the time to do it. However, shopping for gifts can be challenging during economic uncertainty, especially when you’re looking to save money. Budgets are tighter, and the things you want and need cost more. Yet, this doesn’t mean you can’t have a great holiday. We devised a plan to make your holiday shopping and gift-giving easier. Here are 7 festive ways to save money while Christmas shopping.

ICYMI– Bank & Brews Temple | Business Plans

A solid business plan is essential for all businesses. Jason Ehler of the Small Business Development Center and Brian Reinhardt of Extraco hosted a great session on what to include in your business plan (as well as what NOT to include), how often to revisit your plan after the COVID-19 pandemic, and resources that all business-owners should be utilizing.

ICYMI– Best Practices for Business Finances

The importance of well-organized business finances cannot be overstated. Keeping accurate and well-organized financial data is critical for knowing the status of your business, tax season, and especially when seeking financing.

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