Part three of the series was led by Startup Waco’s Jon Passavant and covered some of the topics from Section 3 of the Marketing Skills Toolkit– Keeping Things on Track.

Partnerships can create unique development opportunities for businesses. Whether they are simple relationships or complex ventures, well-executed partnerships can strengthen any size of business.

No one knows when a natural disaster will strike. That is why preparing for anything coming your way is essential. Hurricanes, earthquakes, tornados, wildfires, sinkholes, hailstorms, and drought can all cause severe damage to your home and property. In this blog post, we will discuss how to prepare for natural disasters so that you can stay safe during storms!

October is National Women’s Small Business Month commemorating the signing of the Women’s Business Ownership Act of 1988.

When most people think of compounding interest, credit cards, mortgages, and personal loans come to mind. Whether your goal is to build your net worth or save for retirement, compounding interest is a powerful tool to supercharge your savings, allowing your money to work harder for you.

It’s easy to get off track even when you have a budget. Correcting mistakes isn’t easy, and it takes time, but you can improve to come out ahead in the future. Here are five big budgeting mistakes and ways you can fix them.

Part two of the series was led by Startup Waco’s Jon Passavant. In his mentorship of business owners, he often sees the same issues arise. Entrepreneurs often struggle to determine the fundamentals of their business, such as goals, purpose, and identity.

Finding and hiring awesome talent is difficult. Designing the processes, finding and interviewing candidates may take time and effort, but is sure to pay off in the long-term. These are they ways that Extraco Banks has mastered the hiring process.

In a 2020 Bankrate survey, 59% of U.S. adults reported carrying a credit card, yet 31% did not redeem their rewards. Whether you already have a credit card or are shopping around for your first one, getting the most out of your credit card is essential.

The November edition of our Bank & Brews virtual workshop series was all about Digital Marketing in the era of COVID-19 and beyond. The workshop was led by Gordon Law, President of Swimming Duck, a marketing agency based out of Dallas. Gordon is also a professor at SMU where he teaches marketing and digital media. He has over 40 years of marketing and advertising experience and is a great friend of Extraco Banks. We were thrilled to have him lead our final virtual workshop of 2020. 

The importance of well-organized business finances cannot be overstated. Keeping accurate and well-organized financial data is critical for knowing the status of your business, tax season, and especially when seeking financing.

After wrapping up a three-part series around the Startup Waco and Public Improvement District Marketing Skills Toolkit, we thought it was time to take a deep dive into some of the essential tools that all businesses should be utilizing. For our June Bank & Brews workshop, Extraco’s own Digital Marketing Specialist, Carina Yebra, walked attendees through what she considers to be an essential, and often underutilized, tool for all businesses– Google Analytics. 

Take a deep dive into some of the essential (and free) Google website tools that all businesses should be utilizing. For our August Bank & Brews workshop, Extraco’s own Digital Marketing Specialist, Carina Yebra, walked attendees through what she considers to be essential, and often underutilized, tools for all businesses– Google Analytics, Google Tag Manager, Google Search Console, and Google My Business.