Resources

5 African Americans To Celebrate During Black History Month

We’ve got some extraordinary people to tell you about in celebration of Black History Month. We’re thrilled to celebrate these pioneers for all they have achieved and taught us throughout history. These historical figures remain beacons of hope, knowledge, and resolve. Their stories remind us to pursue our goals, dreams, and ambitions with determination, as tomorrow may bring unexpected opportunities.

The Top 7 Things Physicians Should Know Before Moving to San Antonio

You probably already know that San Antonio is home to two Level One Trauma Centers and two of the top largest hospitals in the nation, along with several biomedical research facilities throughout the area. These spaces will give you access to some of the latest medical and healthcare technology innovations. That’s not all this city has to offer. Allow us to introduce you to the San Antonio area and help answer some of your burning questions.

ICYMI– Bank & Brews Temple | Business Plans

A solid business plan is essential for all businesses. Jason Ehler of the Small Business Development Center and Brian Reinhardt of Extraco hosted a great session on what to include in your business plan (as well as what NOT to include), how often to revisit your plan after the COVID-19 pandemic, and resources that all business-owners should be utilizing.

ICYMI: November Bank & Brews | Digital Marketing 101

The November edition of our Bank & Brews virtual workshop series was all about Digital Marketing in the era of COVID-19 and beyond. The workshop was led by Gordon Law, President of Swimming Duck, a marketing agency based out of Dallas. Gordon is also a professor at SMU where he teaches marketing and digital media. He has over 40 years of marketing and advertising experience and is a great friend of Extraco Banks. We were thrilled to have him lead our final virtual workshop of 2020. 

ICYMI– Best Practices for Business Finances

The importance of well-organized business finances cannot be overstated. Keeping accurate and well-organized financial data is critical for knowing the status of your business, tax season, and especially when seeking financing.

ICYMI– Bank & Brews Waco | A Deep Dive into Google Analytics

After wrapping up a three-part series around the Startup Waco and Public Improvement District Marketing Skills Toolkit, we thought it was time to take a deep dive into some of the essential tools that all businesses should be utilizing. For our June Bank & Brews workshop, Extraco’s own Digital Marketing Specialist, Carina Yebra, walked attendees through what she considers to be an essential, and often underutilized, tool for all businesses– Google Analytics. 

Bank & Brews Waco | Utilizing Google Web Tools in Your Small Business Marketing Strategy

Take a deep dive into some of the essential (and free) Google website tools that all businesses should be utilizing. For our August Bank & Brews workshop, Extraco’s own Digital Marketing Specialist, Carina Yebra, walked attendees through what she considers to be essential, and often underutilized, tools for all businesses– Google Analytics, Google Tag Manager, Google Search Console, and Google My Business.