After wrapping up a three-part series around the Startup Waco and Public Improvement District Marketing Skills Toolkit, we thought it was time to take a deep dive into some of the essential tools that all businesses should be utilizing. For our June Bank & Brews workshop, Extraco’s own Digital Marketing Specialist, Carina Yebra, walked attendees through what she considers to be an essential, and often underutilized, tool for all businesses– Google Analytics. 

Today, Extraco Banks® closed on the sale of its downtown Temple financial center to Austin investors, Redeem Investments, who plan to renovate the 10-story building that makes up part of the iconic Temple skyline. Extraco will build a new financial center across the street where its current motor bank is located today.

Every business owner has probably heard of a mission statement, but have you heard of Mission Marketing? August’s Bank & Brews workshop was all about just that— integrating your company’s values, goals and mission into your brand and marketing strategy. 

Millennials, take control of your financial future and learn how 401K planning can maximize your savings and secure a comfortable retirement later.

Stocks, bonds, and real estate are a few of the many ways to invest your money. Yet, if you’re new to investing, where and how do you start? It’s a question that begs an answer. The problem is, you’ll always get a different answer, depending on who you ask.

Higher prices for goods and services also translate to less money in your bank account and less to budget with each month. Fortunately, there are smart money moves you can and should make right now to protect your future, and it all begins with a budget.

One thing we don’t talk enough about is health. We care about you. So, we want you to be as healthy as possible. February is American Heart Month, so it's a great time to learn about heart disease. Heart disease affects people of all ages, from babies to adults. And heart disease and stroke are the leading causes of death for men and women.

Positive Pay is an automated cash management system that helps eliminate the risk of losing money from fraudulent checks. We use this system to coordinate financial payment security efforts with your business; this allows your business to monitor payments and ensure that only your payee receives the approved funds. If we receive a check that doesn't match your Positive Pay file, we will contact you to verify payment details before honoring it.

There’s nothing like experiencing the loss of a loved one and then compounding the grief with financial stress. Paying for final expenses and debts is the last thing on anyone’s mind during this time. Still, they are essential details that require attention.

Growing your team can be nerve-wracking and exciting bundled together. On the one hand, it means you’re hitting important milestones and expanding your business. Yet, it also means you need to grow your team and perhaps even hire new types of talent to accommodate your increasing need. Finding the sweet spot and knowing when to hire and when to hold off is key. Thankfully, there are a few simple ways to tell when it’s time to increase your team.

The November edition of our Bank & Brews virtual workshop series was all about Digital Marketing in the era of COVID-19 and beyond. The workshop was led by Gordon Law, President of Swimming Duck, a marketing agency based out of Dallas. Gordon is also a professor at SMU where he teaches marketing and digital media. He has over 40 years of marketing and advertising experience and is a great friend of Extraco Banks. We were thrilled to have him lead our final virtual workshop of 2020.