- Explain what you’re selling clearly and transparently
Don’t leave your lender guessing or wondering about the product or service or why anyone would buy it. Identify what makes your business special, why it is needed and what your niche is.
- Tell us “the who”
Tell us who you’re targeting, how much they’ll spend, and why they’ll buy from you. Tell us who your suppliers are and whether you’ve signed contracts with intent to purchase. Tell us who your main competitors are and what makes your business different or better than theirs.
- Convince us you know your industry
Since you will be sharing proof that there is a demand for your product, show us how you’ve researched and understand the key trends in your industry.